equivalence sets two and three

equivalence second set

The "Dave Hill" Effect: before and after

I used the dave hill effect for my project. I took this photo at a fashion show, and I did a few steps involving using the high pass filter, gaussian blur, and using layer masks and sharpening tools.

post 3

second post

homework by other photographers post 1

First set edited equivilence

Equivalence third set of photos

Equivalence second set of photos

equivalence first set of photos

final ad

FINAL VERSION ad part two

Advertisement Part Two

Technical Questions

1. Starting size: width is 8.64 height is 12.96
2. New size is width: 8.64 height by 17. The extra space will be added to the top and bottom of the original image. The extra space will just appear as white
3. a guide
4. Right click on the background layer and hit "duplicate layer", rename it as a duplicate and click "OK". To delete this layer, you drag the new layer into the trash icon in the bottom right corner of the layers panel.
5. You click the folder icon in your layers panel, and the button is to the right of the image adjustment icon.
6. You can't, the layer is locked and cannot be moved.

Technical Questions

1. The gradient tool: is the tool that looks like a square/rectangle but is shaded to the right and faded to a light tone towards the left. It is in the right column
The pen tool: Is the tool that looks like an old pen that you need to dip in ink to write with. It is in the left column
The shape tool: is the other square/rectangle but is for the most part a solid color, and is three shapes below the gradient tool.
2. The gradient looks black on the bottom and becomes lighter towards the top of the canvas.
3. To do this, you need to click on the icon second from the left on the top bar that looks like an image of what your gradient will look like, and change the setting to the option second form the left that looks like pinkish to the left and like squares on the right, and change your color setting in the color palette, and then click and drag to make your gradient.
4. Vector Art
5. No it is not
6. You will select the shape tool which is the one towards the bottom right that looks like a rectangle, and with the current settings the rectangle will be black.
7. You will right click or hold down the rectangle tool button and click in the Ellipse tool to make a circle.
8. 72 dpi
9. dots per inch
10. They will print the same size they are the same image (untitled-1) the only difference is that B is magnified (66.7% as opposed to A which is 50%) so B just appears larger.
extra credit: pixels per inch

Advertisement Emulation Final Version

Advertisement post three

2. This ad is trying to appeal to people of any age group. The Peter Pan theme draws any younger kid in, but the use of adult celebrities and the slogan "you never have to grow up" could appeal to people of older age groups because the thought of not growing old is quite nice. It is not meant for people of the lower class however.

3. This ad uses suggestion. It is not trying to say anything completely direct or give commands, but it merely gives the statement that you never have to grow up, which is a suggestion that adults can go and act like kids again. It is very subtle in its word choice so that it just slips this idea into your head to make you think.

Advertisement post two

2. This ad is attempting to appeal to women, preferably moms probably between ages 30-40 because the mom has a young child in the picture. Probably also moms in the middle/upper class.

3. This ad uses suggestion. It doesn't try to persuade you to do anything because it is not saying like JOIN OUR INSURANCE NOW. It is suggesting that if you join the company they will help you take care of your children and yourself because you already have enough on your mind with your kids.

Advertisement post one

2. This ad is trying to sell people to stop smoking. It is not targeted towards any specific audience because smoking is something that affects everyone whether gender age or economic status, however the model is younger so it may be intended to have more of an effect on younger people.

3. This ad is trying to sell people by persuading the viewer. It says "get unhooked" and the word "get" is a word of persuasion. It is also trying to suggest that smoking is very dangerous because the woman is obviously a smoker in the picture and is being mauled by a hook.

comparison

Emulation Project Final Edits

Emulation Project Unedited 5 Photos

Storyboard for Emulation Project

Notes on Proposal

-Overall, good response
-Consider the composition, post-production editing(color)
-Strobe light set-up
-Only one shoot
-lederhosen
-Make unrealistic

Proposal for Emulation Project

For my proposal, I will emulate Annie Leibovitz's "Magic Realism" style. I think that this style is beautiful. It turns photography into a dreamland, airbrushing the picture in a dreamlike way, and taking familiar themes and adding a new twist onto them. For my photo, I will do the story of Hansel and Gretel, but with a new twist. I will set it up inside, with a wooden table in the center of the shot. In front of the table will be two chairs, one to the far left and the other to the far right. Sitting in the chair to the right will be Hansel, who will be dressed in classic German Lederhosen (shorts, suspenders, high socks and shoes). In the chair to the left I will have Gretel, dressed in a cute classic style dress with pigtails. Standing behind the table, I will have the witch, with crazy messed hair, lots of makeup, an apron, and an oven mitt, leaning slightly over the table and (she is the only one looking directly at the camera), giving the camera a grim smile. Unlike the classic story however, I will have the table filled up with fast food (bags from McDonalds, Burger King, Wendy's, KFC, Taco Bell, milkshakes, fries, hamburgers), and have Hansel chowing down on a hamburger, and Gretel eating out of a KFC chicken basket. In the background, I will have a wall of shelves filled with the more traditional foods, such as candy, cakes, pies, and other sweets and pastries. Another idea for what Hansel and Gretel are doing is eating their food but looking directly at the camera in a sort-of shocked and scared way. Another, more expensive and high-maintenance idea would be to have the floor under their feet covered in food, to add the effect of having a massive amount of food, and to also go along with Annie Leibovitz's campy and over-the-top style. Like Annie Leibovitz, I will use artificial lighting, and use flush lights to give the indoor scene a more natural-looking light. Also like her I will need a lot of setting up and set design to go along with her style. After the the shoot, I will photoshop it in a way so that it has high contrast, a large variety of colors, and so that it looks very unrealistic and dreamy.

Three Styles

Annie Leibovitz-Journalism
Annie Leibovitz's journalism photos were taken in her early years as a photographer working for Rolling Stone Magazine. She used a traditional camera, no assistants, no artificial lighting, just raw journalism. When photographing bands, she would follow a band on tour and not tell them to pose in any way, but just photograph them as they are, capturing the life of them within the image perfectly. She did not use any photoshop or any editing, just a raw image. By not editing, she captures their spirit perfectly.

Annie Leibovitz-Group Photos
In her early days, Annie Leibovitz took group photos, especially of her family without any help, with film, and without photoshopping. Her most recent images, especially her Vanity Fair covers, involve studios filled with assistants, backlights, fans, extreme photoshopping, and with digital. What she does some of the time is take separate photos of the people in the group, and then photoshops all of the people together. What she does perfectly is compose the picture. There is always a perfect composition, so your eye is not drawn to one particular area of the photograph, everyone is wearing something different and posed slightly different, and there seems to be an imaginary line that just glides through the people in the photograph, in other words, the photograph is seamless.

Annie Leibovitz-Magic Realism
Annie Leibovitz started doing these dream-like photographs back in 1999, since then she has shot series such as "Alice in Wonderland" and "The Wizard of Oz" both for Vogue, and last year she shot photos for Disney's "Year of a Million Dreams" campaign. In these photos she recreates a recognizable theme (movies, old stories), but uses celebrities, over-the-top costumes, very photoshopped backgrounds, lots of assistants and artificial lighting and props, and a lot of airbrushing over the photo to give it an unrealistic and dreamy feel. She never has her subjects staring directly at the camera in the photograph, simulates almost a fashion advertisement, and shoots them almost like movie stills, very picturesque and fake looking, a bit campy, a photo that without a doubt draws attention.

Emulation Project Post One

Annie Leibovitz-Journalism



Annie Leibovitz-Group Portraits


Annie Leibovitz-Magic Realism



Richard Avedon


Diane Arbus