2. This ad is attempting to appeal to women, preferably moms probably between ages 30-40 because the mom has a young child in the picture. Probably also moms in the middle/upper class.
3. This ad uses suggestion. It doesn't try to persuade you to do anything because it is not saying like JOIN OUR INSURANCE NOW. It is suggesting that if you join the company they will help you take care of your children and yourself because you already have enough on your mind with your kids.
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